MIKE’S HARD LEMONADE
Product Launch
One Unique Flavor
a Million Different Mixes
To announce the launch of Mike’s New Hard Lemonade Seltzer, in collaboration with Spotify, we crafted an exclusive consumer experience. When users connect to their Spotify accounts, they’re prompted to select diverse genres, artists, and flavors, curating a personalized playlist on Spotify. This digital experience seamlessly aligned music preferences with the bubbly rich taste of Mike's Hard Lemonade Seltzer.
The Word Is Out
To announce the launch of Mike’s Hard Lemonade Seltzer, we developed a larger-than-life billboard campaign.
Compelling visuals, flavor hints, and an irresistible burst of yellow effortlessly grab the attention of every passerby