DRAFTKINGS
Sportsbook + Online Gaming
DRAFTKINGS
As Art Director for DraftKings, a leading digital entertainment company for sports betting and casino gaming, I developed creative assets across multiple channels that strengthened their brand presence. My work included creating engaging social media content, television commercial production to reach casual sports fans, and designing conversion-focused DTC marketing materials supporting user acquisition during the company's market expansion.
The best trash talk
In this 30-second spot, Paul Pierce plays pickup basketball with a rival fan. What appears to be Pierce's trademark trash talk is actually a series of backhanded compliments.
As Art Director, I developed this campaign concept with a small team, overseeing the visual direction, and ensuring the visual humor complemented the script's clever wordplay while maintaining DraftKings' brand identity.
DraftKings
+ Rob Lowe
As Art Director for DraftKings' Rob Lowe campaign, I crafted a unified visual identity that harnessed his celebrity appeal across digital and social platforms. I art directed these photoshoots and designed graphics that showcased DraftKings' offerings while preserving Lowe's authenticity, boosting engagement and brand recognition.
A Brand Full of Influence.
DraftKings carefully curated an influencer lineup to take users on a virtual tour of the most captivating and cutting-edge casino games available. Influencers such as Andy Cohen, delivered heart-pounding gameplay to showcase the excitement of online gaming.