ROBOKILLER
Phone App
YOU’RE BLOCKED
Robokiller is one of the leading spam call and text mocking apps on the market since 2015. I was brought on as the Associate Creative Director for the newly formed creative department. As one head of the creative team, I helped to shape, improve and determine the direction every creative element. My role involved developing creative strategy, content calendars, storyboarding, voice acting and sometimes script writing.
Data Protection Launch
A staggering 95% of consumers find their personal information on data broker sites. Studies show that the average consumer has their data featured on more than 35 sites, resulting in over 300 instances of exposed data per consumer (e.g., age, name, address, etc.). This exposure is leaving you open to scammers using it for robocalls, identity theft, or various types of fraud. Robokiller Data Protection monitors to safeguard your personal data, and identifies your exposed personal information while facilitating its removal from data broker sites.
As a part of the educational approach of this campaign, we sent out targeted direct mail, which targeted our main audience of people 50+.
Our Tech is Better Than Scammers.
To reach a new audience (Robokiller’s primary audience is 50+) these placements spoke directly to Millennials and Gen X, with a fun an youthful tone.
A.I. doesn’t stand a chance
Educating consumers about voice cloning and how they can easily fall into this ever-growing scam tactic, this spot, marked an uptick in downloads post launch.