SAMBUCUS
Nature’s Way
ELDERBERRIES ELEVATED
What makes Nature’s Way elderberries better than the competition? It’s getting berries straight from the source and knowing the growers who hand pick each end every elderberry that goes into their product. Because it’s that relation, Nature’s Way Sambucus is elevated above all others.
Sambucus was a major push in 2018 for Nature’s Way, as the knowledge of Elderberries for their immunity-boosting properties had become more well known. From this knowledge we created these spots that connected the brand to lifelong wellness. The results of this campaign helped to grow yearly revenue over 80% for Nature’s Way Sambucus.
SOCIAL IS EVERYTHING
Apart from creating a beautiful anthem spot, we created 6 second bumper ads to maximize campaign campaign.
Our print ad combines the beauty of Austria, and the visual metaphor of a bottle.
Elderberries Online
To help educate new consumers to the benefits of elderberries, we created a dedicated landing page for the Sambucus product telling the story of sourcing, benefits and uses.
