NATURE’S WAY
Herbs
WE GO WHERE HERBS GROW BEST
In the pursuit of better herbs, there is no place on Earth that Nature’s Way wouldn’t go. That’s why in this campaign we traveled the globe to the locations where the featured herbs grow. From Spain to Chile and the bogs of the American North East, we captured a true sourcing story.
TURMERIC
With all of our herb videos, we travel straight to where each plant thrives. In this case, to India. We filmed the harvesting of Turmeric, a root believed for generations to aid in digestion.
OLIVE LEAF
In Córdoba, Spain, in search of the purest botanicals, we filmed an old family olive grove to showcase the story of Nature’s Way Olive Leaf.
ST. JOHN’S WORT
Commonly used to promote a positive mood, St. John’s Wort is a product of dedication and collaboration. We worked with highly trained harvesters in the Bío Bío region of Chile. We were able to capture their extensive knowledge and the fertile land where blooms flourish.
GROWN WITH CARE
Generations of growers have been the source for quality herbs. Their stories are just as central to the Nature’s Way brand. It’s why we built a feature around our sources, as well as the herbs.
Our print ad blends our featured grower, with the landscape of the herb they harvest.
Grab Them In Aisle
To help draw attention and educate potential new users, natures way decided to purchase end caps in select retailers. This shelf set, included a die-cut header, 3D bottle and info boxes.
